Available for use on either Apple or Windows operating systems, Cegid’s new retail applications transform the point-of-sale to a point-of-service and are a perfect fit for Omnichannel retailing.
Cegid has launched Yourcegid Retail Mobile, a new solution aimed at making mobility in-store a realit`y. The new product, available on both Windows and Apple operating systems, works on the iPod Touch, the iPad and PDA’s and handles all the day-to-day tasks at the point-of-sale.
With Yourcegid Retail Mobile, it’s possible to:
- Give customers real-time information on stock availability, prices etc.
- Offer personalized advice and make suggestions for additional purchases (based on previous buyer behavior and purchase history etc.)
- Manage loyalty schemes in real-time (e.g. number of loyalty points and corresponding benefits) with the customer
- Use additional, mobile points-of-sale whenever needed
- Increase sales during peak times by bypassing busy checkouts
- Improve the quality of service
- Transform the role of the salesperson in the store
The solution offers more customer-focused, front-office capabilities, including payments, sales support and product availability, as well as CRM, loyalty and after-sales service. It also covers key back-office functions, with merchandise management applications such as inventory management (goods receipts, transfers), inventories and labeling.
As well as its ergonomic and intuitive design, the mobile application is backed by the rich industry expertise of Yourcegid Retail solutions, addressing the current and future needs of Omnichannel and international retailing. Often overlooked, the need to cover functional, localization and interoperability requirements is key as it can take up 75% of the time on mobility projects.
Successful deployments throughout the world
Yourcegid Retail Mobile has already been deployed by several international brands in North America. Lolë, a Canadian sportswear chain has been able to increase the quality of its service, stay one step ahead of the competition and improve performance by using Cegid’s mobile solutions since September 2010. Other retailers in Europe are also currently testing or deploying Cegid solutions.
Mobility at the heart of an Omnichannel strategy
One of the main challenges for retailers is to successfully deliver an Omnichannel strategy which places the customer at the heart of its concerns, providing a seamless shopping experience across all channels. Yourcegid Retail feed’s information (on sales, inventory, customer loyalty etc.) from the retailer’s stores and e-commerce sites into a common database in real-time thanks to Cegid’s Web Access technology.
This way, the customer is no longer considered just an online shopper, an anonymous buyer in a store, or a loyalty club member. It’s an individual person shopping across multiple channels. It should mean being able to browse or purchase products online, pick up or get complementary advice in store, complete the transaction and receive their items at home, in another store, or even another country, all without loss of information or stock-outs.
With this new Omnichannel approach, the store remains at the heart of the shopping process.