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Once speciality retailers reach a critical size, expanding abroad is an inevitable step to ensure future growth. The process is complex and delicate, with many risk factors to take into account including: which geographic area/country to enter first and which business model to employ, specific cultural, legal and technological requirements, how to go about finding the right local teams and how to streamline processes between the head office and the widely dispersed owned or franchised stores. These are just some of the challenges faced when considering international expansion.
By Sylvain Jauze, Director of International Operations, Cegid |
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